Thursday, November 1, 2007

Will It Blend

In need of a new blender?
Try Total Blender!
Let the company prove you how powerful these blenders are. Watch this you tube video.

Tom Dickson is the top honcho at Blendtec, manufacturer of Total Blender. One day, the marketing person noticed saw dusts in Dickson's office floors; and learned that these are saw dusts resulting from Dickson's blender tests. Dickson, to test new products would stick a wood on a blender. The marketer became interested and watched Dickson do it and decided to record it. Once posted over the net, they received suggestions of other things to blend. Dickson tried to blend almost anything and everything including the IPHONE!

*** Blendtec's client roster includes Starbucks & Disneyland..

Saturday, July 7, 2007


Today, as we step out of the ROM, we ran into an ice cream vendor.
Great! A good way to deal with the sweltering summer days. An ice cream treat.
And, she offers a new flavor - beer!
Interesting flavor, everyone got excited, including me.
Pulled out $3 and got myself one.

At first, you get a little hint of beer, but on your third or 4th spoon, it tastes more of a dairy, tastes like your vanilla ice cream.

Made of fresh cream, egg yolk, vanilla extract, sugar and Golden Horseshoe Premium Lager, it has less than 1% of alchohol by volume.




Saturday, June 23, 2007

Mighty Heart




The Mighty Heart recounts the events when Daniel Pearl, a Wall Street Journal reporter got kidnapped and murdered in Pakistan after 9/11 and how his wife, a fellow journalist relentlessly searched for him. It is a pretty straight forward story, a docudrama with out the usual Hollywood "big scenes," which, don't get me wrong, it's a good thing. (After being satieted with all fast-paced, effects driven films, one should put her/himself in a particular mode before watching this film) The actors were really subtle, the film not melodramatic.

A bad viewer as I am, I thought ahead. Anticipated how authorities would inform Mariane of Daniel's death. That was the saddest part. "Sorry, Danny didn't make it," that was the line that broke the strong facade of Mariane. She broke down, in a foreign land, with no one to hold and hush her down. It was almost painful to watch her thank people who helped her search for Daniel around the dinner table, while holding back her tears and forcing out a smile.

How Mariane held herself together through out is very admirable. She bore no hate nor bitterness towards the kidnappers, nor blamed authorities for not finding Daniel. She didn't succumbed to fear. Her husband's death gave her more strenght and determination to do her job.

***********
I am never apolitical, but have not really read on much about other countries' domestic and internal(tional) events. The movie got me curious on Pakistan-India and Jewish-Islamic relationships.









Monday, June 18, 2007

TBWA Hakuhodo


This site is so neat. Using stop motions of cut outs.

It opens with a big hand putting together the page, click on it and you get flicked by a metal hand, it takes you in an elevator ride complete with music and brings you to a client presentation. The site is refreshing to me, something new. Only it takes awhile to load (or it could just be my computer.)

TBWA Hakuhodo, http://www.tbwahakuhodo.co.jp/ a Japan-based agency is relatively new (established in 2006). It has an impressive list of clients like Addidas.

Ofcourse, the commercials (TV & print) are in Japanese (except the one of David Beckham) so, there really isn't a way for me to tell you if they really are good or not.